Create a Profitable Google AdWords Campaign

Let our Google Ads Management PPC Campaigns professionals make your paid search marketing campaigns a success

At WebnWays, we manage your Google Ads (previously Google AdWords) account, targeting the keywords that will drive buyers to your site. Highly focused keyword research will determine the most cost-effective approach to obtaining customers searching for precisely what you offer. We will develop effective paid search campaigns focused on meeting your target cost per sale or lead, utilizing powerful research tools and industry experience. By investing in Google Ads, you will help highly eager buyers find your site who wouldn’t necessarily find it through traditional (organic) search engine optimization techniques. The combination of our in-house team, along with our experience, makes us the leading Google AdWords company you want to work with.

Google AdWords, now known as Google Ads, is an online advertising platform developed by Google. It allows businesses and advertisers to create and manage online advertisements that appear on Google’s search engine results pages, as well as on other Google properties and the websites of Google’s advertising network partners. Google Ads operates on a pay-per-click (PPC) model, where advertisers pay when users click on their ads.

Here are some key aspects of Google Ads:

  1. Keyword Targeting: Advertisers select specific keywords or phrases related to their products or services. When users search for those keywords on Google, the ads may appear.
  2. Ad Formats: Google Ads offers various ad formats, including text ads, image ads, video ads, and interactive ads. These ads can appear on the Google Search Network or the Google Display Network, which includes a wide range of partner websites.
  3. Bid System: Advertisers set bids for how much they are willing to pay for each click (CPC) on their ads. The position of the ads in the search results is determined by a combination of bid amount and ad quality.
  4. Quality Score: Google uses a Quality Score system to assess the relevance and quality of ads and landing pages. A higher Quality Score can lead to better ad placement and lower costs.
  5. Ad Campaigns: Advertisers can create multiple ad campaigns, each with its own set of ads, keywords, and budget. This allows for targeting different products or services and tracking the performance of each campaign separately.
  6. Ad Scheduling: Advertisers can schedule when their ads run. This can be particularly useful for businesses with specific operating hours.
  7. Geographic Targeting: Ads can be targeted to specific geographic locations, allowing advertisers to reach customers in their target markets.
  8. Conversion Tracking: Google Ads provides tools for tracking conversions, such as online sales, form submissions, and phone calls, to measure the effectiveness of ad campaigns.
  9. Budget Control: Advertisers set daily or monthly budgets to control ad spend. Google Ads provides options for automatic bidding, manual bidding, and budget adjustments.
  10. Ad Extensions: Advertisers can enhance their ads with various extensions, including site link extensions, callout extensions, and location extensions, to provide additional information to potential customers.
  11. Keyword Match Types: Advertisers can specify different keyword match types (broad match, phrase match, exact match) to control how closely search queries must match their chosen keywords for the ad to appear.
  12. Ad Placement Exclusions: Advertisers can choose where their ads appear and exclude specific websites or categories within the Google Display Network.

Google Ads is a powerful tool for businesses looking to increase their online visibility, drive website traffic, and generate leads or sales. It offers a range of targeting options, analytical tools, and features to help advertisers achieve their marketing goals. However, it’s important to manage Google Ads campaigns effectively to ensure a positive return on investment.